Wednesday, July 30, 2008

Southern rapper Nelly has a lot in store for him this summer. He is going to release his album ''Brass Knuckles'' in September, he's been invited to dozens of Atlanta parties, and now, he has been named the official spokes model of Diddy's Sean John underwear line. The photo shoot was done in Los Angeles, and has all the media buzzing! Only one picture has been released so far, with more expected as we reach closer to the fall season.

Diddy said on Monday, "I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man. He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies out there are going to be thanking us for this campaign. The images are so strong; they speak for themselves. We are truly excited to welcome Nelly into the Sean John family." I can't wait to see what else is gonna come out of this. All credit goes to Concrete Loop.